{"id":581,"date":"2021-10-26T21:08:05","date_gmt":"2021-10-26T21:08:05","guid":{"rendered":"https:\/\/imparwines.com\/\/2021\/10\/26\/expressao-e-a-nova-gama-de-vinhos-terra-d-alter-de-fronteira\/"},"modified":"2021-10-27T22:49:07","modified_gmt":"2021-10-27T22:49:07","slug":"expressao-e-a-nova-gama-de-vinhos-terra-d-alter-de-fronteira","status":"publish","type":"post","link":"https:\/\/imparwines.com\/en\/expressao-e-a-nova-gama-de-vinhos-terra-d-alter-de-fronteira\/","title":{"rendered":"\u201cExpress\u00e3o\u201d \u00e9 a nova gama de vinhos Terra d\u2019 Alter de Fronteira"},"content":{"rendered":"

A \u00cdmpar Wines acaba de lan\u00e7ar a nova gama de vinhos Terra d\u2019 Alter, criada em Fronteira, Portalegre, no \u00e2mbito de relan\u00e7amento da marca no mercado portugu\u00eas.
\nEm comunicado enviado a este jornal, a empresa revela que esta nova gama se chama \u201cExpress\u00e3o\u201d, e procura \u201cconsolidar a sua posi\u00e7\u00e3o junto dos consumidores nacionais, apreciadores dos vinhos do Alentejo de qualidade\u201d.<\/p>\n

Assim, a aposta para o ano de 2022, al\u00e9m de Portugal, centra-se na procura de crescimento \u201cdo mercado dos USA, Brasil e a conquista de mercados asi\u00e1ticos, como Singapura, Mal\u00e1sia, China e Jap\u00e3o, com uma previs\u00e3o de fatura\u00e7\u00e3o de 4,5 milh\u00f5es de euros at\u00e9 2025, enquanto se espera fechar 2021 com 1,5 milh\u00f5es de euros\u201d.<\/p>\n

Note-se que a Terra d\u2019Alter nasceu em 2004, a partir das \u201cvontades\u201d de Ant\u00f3nio Borges, Jos\u00e9 Roquette e Peter Bright \u201cpara produzir vinhos de grande qualidade, com uma boa rela\u00e7\u00e3o qualidade\/pre\u00e7o\u201d. Em 2021, o neg\u00f3cio foi adquirido pela empresa \u00cdmpar \u2013 Vinhas & Vinhos, SA, tendo como CEO, Pedro Paix\u00e3o, Ana Barradas como CFO e Peter Bright, como en\u00f3logo.<\/p>\n

Esta nova administra\u00e7\u00e3o \u201centendeu voltar a apostar em Portugal ao mesmo tempo que procura refor\u00e7ar mercado internacional. Com um investimento de 300 mil euros na estrutura produtiva da empresa e no marketing, o objetivo foi de dotar a \u00cdmpar Wines dos meios necess\u00e1rios para consolidar as marcas da empresa e expandi-las, aumentando a capacidade de produ\u00e7\u00e3o para 1 milh\u00e3o de garrafas\/ano\u201d.<\/p>\n

 <\/p>\n

Link not\u00edcia: \u201cExpress\u00e3o\u201d \u00e9 a nova gama de vinhos Terra d\u2019 Alter de Fronteira | Tribuna Alentejo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"A \u00cdmpar Wines acaba de lan\u00e7ar a nova gama de vinhos Terra d\u2019 Alter, criada em Fronteira, Portalegre, no \u00e2mbito… View Article<\/a>","protected":false},"author":1,"featured_media":582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"\n\u201cExpress\u00e3o\u201d \u00e9 a nova gama de vinhos Terra d\u2019 Alter de Fronteira - Impar Wines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imparwines.com\/en\/expressao-e-a-nova-gama-de-vinhos-terra-d-alter-de-fronteira\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cExpress\u00e3o\u201d \u00e9 a nova gama de vinhos Terra d\u2019 Alter de Fronteira - Impar Wines\" \/>\n<meta property=\"og:description\" content=\"A \u00cdmpar Wines acaba de lan\u00e7ar a nova gama de vinhos Terra d\u2019 Alter, criada em Fronteira, Portalegre, no \u00e2mbito... 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