{"id":1332,"date":"2021-11-04T22:45:01","date_gmt":"2021-11-04T22:45:01","guid":{"rendered":"https:\/\/imparwines.com\/expressao-e-a-gama-criada-para-conquistar-os-portugueses\/"},"modified":"2021-11-04T22:45:01","modified_gmt":"2021-11-04T22:45:01","slug":"expressao-e-a-gama-criada-para-conquistar-os-portugueses","status":"publish","type":"post","link":"https:\/\/imparwines.com\/en\/expressao-e-a-gama-criada-para-conquistar-os-portugueses\/","title":{"rendered":"\u00abExpress\u00e3o\u00bb \u00e9 a gama criada para conquistar os portugueses"},"content":{"rendered":"<p><span data-contrast=\"none\">Chama-se \u00abExpress\u00e3o\u00bb e \u00e9 a nova gama de vinhos Terra d\u2019Alter para o relan\u00e7amento da marca no mercado portugu\u00eas, na procura de consolidar a sua posi\u00e7\u00e3o junto dos consumidores nacionais, apreciadores dos vinhos do Alentejo de qualidade.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A estrat\u00e9gia dos vinhos Terra d\u2019Alter\u00a0de criar uma nova gama de vinhos espec\u00edfica para piscar o olho aos portugueses coincide com os investimentos feitos na estrutura produtiva da empresa, com a entrada de novos acionistas, este ano, para consolidar as marcas e expans\u00e3o para novos mercados. Al\u00e9m de Portugal, a aposta para 2022 procura o crescimento\u00a0do mercado\u00a0dos Estados Unidos e do Brasil e a conquista de mercados asi\u00e1ticos, como os de Singapura, Mal\u00e1sia, China e Jap\u00e3o, com uma previs\u00e3o de fatura\u00e7\u00e3o de 4,5 milh\u00f5es de euros at\u00e9 2025, enquanto se espera fechar 2021 com 1,5 milh\u00f5es de euros.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Criada em 2004, em Fronteira, Portalegre, a Terra d\u2019Alter nasceu do encontro de vontades entre Ant\u00f3nio Borges, Jos\u00e9\u00a0Roquette\u00a0e Peter Bright para produzir vinhos de grande qualidade, com uma boa rela\u00e7\u00e3o qualidade\/ pre\u00e7o. Em 2021 o neg\u00f3cio foi adquirido pela empresa \u00cdmpar \u2013 Vinhas &amp; Vinhos SA, com a designa\u00e7\u00e3o comercial \u00cdmpar\u00a0Wines, tendo como\u202f<\/span><i><span data-contrast=\"none\">chief\u00a0executive\u00a0officer<\/span><\/i><span data-contrast=\"none\">\u202f(CEO), Pedro Paix\u00e3o (na foto), Ana Barradas como\u202f<\/span><i><span data-contrast=\"none\">chief\u00a0finantial\u00a0officer<\/span><\/i><span data-contrast=\"none\">\u202f(CFO), e Peter Bright, como en\u00f3logo. Com um modelo de neg\u00f3cio vocacionado para exporta\u00e7\u00e3o (mais de 80% da produ\u00e7\u00e3o segue para o estrangeiro), a nova administra\u00e7\u00e3o entendeu voltar a apostar em Portugal ao mesmo tempo que procura refor\u00e7ar o mercado internacional. Com um forte investimento na estrutura produtiva e no\u202f<\/span><i><span data-contrast=\"none\">marketing<\/span><\/i><span data-contrast=\"none\">, o objetivo foi de dotar a \u00cdmpar\u00a0Wines\u00a0dos meios necess\u00e1rios para consolidar as marcas da empresa e expandi-las, aumentando a capacidade de produ\u00e7\u00e3o para um milh\u00e3o de garrafas\/ ano.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p>Link not\u00edcia:\u00a0<a href=\"https:\/\/www.human.pt\/2021\/10\/28\/expressao-e-a-gama-criada-para-conquistar-os-portugueses\/\">\u00abExpress\u00e3o\u00bb \u00e9 a gama criada para conquistar os portugueses \u2013\u00a0human<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Chama-se \u00abExpress\u00e3o\u00bb e \u00e9 a nova gama de vinhos Terra d\u2019Alter para o relan\u00e7amento da marca no mercado portugu\u00eas, na&#8230; <a class=\"view-article\" href=\"https:\/\/imparwines.com\/en\/expressao-e-a-gama-criada-para-conquistar-os-portugueses\/\">View Article<\/a>","protected":false},"author":1,"featured_media":795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00abExpress\u00e3o\u00bb \u00e9 a gama criada para conquistar os portugueses - Impar Wines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imparwines.com\/en\/expressao-e-a-gama-criada-para-conquistar-os-portugueses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abExpress\u00e3o\u00bb \u00e9 a gama criada para conquistar os portugueses - Impar Wines\" \/>\n<meta property=\"og:description\" content=\"Chama-se \u00abExpress\u00e3o\u00bb e \u00e9 a nova gama de vinhos Terra d\u2019Alter para o relan\u00e7amento da marca no mercado portugu\u00eas, na... 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